ChronoStrap — The first customizable bioceramic watch. One Swiss-made case, eight interchangeable straps, infinite combinations.

01 / Bundle

Watch + Strap

Build Yours
02 / Watch only

Just the Watch

Shop Watch
Build Your Own Strap→— your watch, your rules✦Eight Straps · One Watch→— infinite combinations✦Snap · Swap · Style→— in three seconds flat✦Color is a Choice→— make it yours✦Wear Your Mood→— change it by lunch✦Designed by You→— made in switzerland✦Build Your Own Strap→— your watch, your rules✦Eight Straps · One Watch→— infinite combinations✦Snap · Swap · Style→— in three seconds flat✦Color is a Choice→— make it yours✦Wear Your Mood→— change it by lunch✦Designed by You→— made in switzerland✦Build Your Own Strap→— your watch, your rules✦Eight Straps · One Watch→— infinite combinations✦Snap · Swap · Style→— in three seconds flat✦Color is a Choice→— make it yours✦Wear Your Mood→— change it by lunch✦Designed by You→— made in switzerland✦
01How it works

Three steps.
Infinitely yours.

The first watch designed to be made yours. One Swiss case, eight straps, endless ways to wear it — change your watch as often as you change your mind.

  1. 01The Case

    Choose your case

    Swiss bioceramic, 42mm. Sistem51 movement, hand-finished. The canvas for every look you'll ever own.

  2. 02The Strap

    Customize your strap

    Eight colourways. Hand-finished bioceramic. Mix, match, change your mind — and build a wardrobe that lives on your wrist.

  3. 03Wear it

    Wear what you made

    Snap in. Snap out. A whole new watch in three seconds — no tools, no appointment, no permission needed.

Start Customizing

Free shipping · 30-day returns · 2-year warranty

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